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Brian Christopher turns playing slots into a successful business
Most people play slots as a form of entertainment. They know that, while they may win from time to time, in the long run the house has got you beat. But there is another way to make money from the slots, and Brian Christopher has tapped into that rich vein. He travels from casino to casino playing his favorite games, just like so many of us. The difference is, he shares his adventures on YouTube.com—and makes money doing it.
Christopher said income from his videos has gone down about 40 percent since the shutdown. He pointed to a drop in advertising revenue for YouTube, causing a trickle-down effect that hurts his ad. Best Music Videos 2020 Top Clips 2020 Playlist We are really glad that you are here, with us!
How popular is he?
“I have quickly become the top influencer for slot machines and casinos on YouTube,” said Brian. “I average 2 million views per month—with millennials accounting for more than half of my viewers—and my videos are watched in 213 countries worldwide, with the U.S. representing 73 percent of the traffic.
“Who would have thought that watching someone else play slot machines would be so popular? But when you think of it, it makes complete sense. The #1 channel on YouTube with 57 Million subscribers is Pewdiepie – a guy who plays video games. So me playing slot machines is basically the same thing… only more elevated, because it involves money! You could say I’m like a Pewdiepie of Slots, only with G-Rated language.”
Of course, it takes a lot of hard work and dedication to get to the top—and even more to stay there.
“I upload at least one video every day, and each week I’ll throw in additional live streams either gambling in a casino or as a Q&A from home. I came up with regular daily themes like Millionaire Mondays where I play games with jackpots over a million dollars, Thousand Dollar Thursdays where I gamble with $1000 cash, or Get High Fridays where I only play High Limit Games.
“My friends are shocked by my success. I mean, all I do is play slot machines. What they don’t see is that managing a massive YouTube Channel is a full-time job and I have had to hire a talented Editor and a hard-working Social Media Manager, just to keep up! I’m not complaining though, I love what I do – I was born to be online.”
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Beyond regular gambling videos, Brian often partners with casinos and slot
manufacturers to showcase new games, online apps, host special events or feature new and exciting amenities. It’s the perfect win-win scenario for all parties, because it allows the most progressive companies in this space to tap into their ideal market base—gambling millennials. “No other platform, be it TV, radio, or billboard advertising, has the ability to engage their target audience the way that I do. Everyone who watches me is a gambling and casino enthusiast, or is interested in joining in the experience,” said Brian.
If you watch his channel, don’t expect some sugar-coated video, where it’s all winning all the time. Brian takes viewers on a fun, and sometimes raucous, but realistic journey with him as he plays.
“My channel is all about keeping it real. I show all of my wins and losses and don’t hide the fact that statistically, I will lose in the long run. My fans love that they can literally see themselves in me. In fact, I treat all of my recordings as if I’m playing right beside them, with sayings like ‘I hope WE get the bonus’ or ‘WE won!’ It also helps me not feel as crazy talking to myself at a machine. And yes, I get a lot of stares.”
To get in touch with Brian Christopher and invite him to visit your showroom or property, please email contact@BrianGambles.com, visit BrianGambles.com, or just search Brian Christopher on YouTube.
Days before he was set to begin a month-long promotional tour for his YouTube channel, Brian Christopher learned that his account had been abruptly terminated.
In the two years since Christopher has been running BrianChristopherSlots, he’s produced more than 1,100 vlogs of himself gambling, mostly on slot machines, and racked up 50 million views and 80,000 subscribers.
But then, last week, his account was suspended, along with many other prominent YouTube gambling channels. In an email, YouTube explained the suspension was due to “repeated or severe violations” of its community guidelines, which prohibit “violent or dangerous acts that have an inherent risk of serious physical harm or death.” (YouTube did not respond to requests for comment from The Atlantic.)
Like many top creators, Christopher makes his full-time living from YouTube, and he’s terrified of losing his primary income source. He said he’s careful to get approval from the casinos he vlogs from as well as the slot-machine manufacturers before publishing his videos. He doesn’t swear, feature explicit content, or do anything else he thinks might be perceived as violating YouTube’s notoriously vague guidelines, which he and many creators can almost recite by heart.
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Christopher and other top creators are in a precarious position: Though their videos provide a steady stream of income to YouTube via advertising, they don’t work for YouTube directly, and the company has a long history of deleting channels, demonetizing videos or accounts without warning, and leaving creators with little to no recourse or explanation.
In January, YouTube made sweeping, sudden changes to the qualifications it used to judge whether channels were eligible to earn money on the platform. Thousands of small channels lost their ability to generate money on YouTube overnight and had no way to appeal. For the vast majority of YouTube creators who aren’t members of YouTube’s top 3 percent, there’s almost no direct line of communication to the company: Creators get automated emails saying their channels are penalized. When they try to reach out to YouTube, rather than get a person, they get more automated responses. While some encourage their fans to tweet at YouTube’s various Twitter handles, that usually proves fruitless, too.
This spring, some creators attempted to ban together and start a union, hoping that collective bargaining might help them better reach the company. Others simply quit the job entirely.
Ben, a vetted volunteer “ trusted flagger,” who helps YouTube identify problematic content and offensive channels, said that after four years as a volunteer for YouTube, he’s seen tensions between YouTube and its creators peak in the past year.
“YouTube needs to be more transparent in their policies and give in-depth information to creators,” he said. “If a YouTube Trusted Flagger can’t distinguish whether there has been a violation based on the public information they give out, I cannot see how they could expect most users to do so either.”
The YouTube gambling community isn’t massive, but its biggest channels have tens and sometimes hundreds of thousands of loyal and active fans, which allows them to broker brand deals with big-time casinos, gambling-machine manufacturers, and online gambling sites in Europe. After his channel was taken down, Christopher spent days trying to renegotiate deals he had made with casinos throughout his tour.
“YouTube doing this stuff absolutely jeopardizes my business relationships,” Christopher said. “I’m in contact with the casinos I was supposed to visit, I’m trying to put them at ease and continue on Facebook. I know I haven’t lost my brand ... but it’s tough.”
Christopher’s channel was reinstated shortly after he spoke to The Atlantic, but other popular gambling channels have received permanent or temporary bans, or have had features, such as the ability to livestream, revoked.
@SusanWojcicki My 1 year old channel with 100,000 Subscribers just got removed today without any notice or just cause, & 2 WEEKS BEFORE my $100K SLOT PULL promoting my YouTube Channel! Please help! #Positive#Educational#Fun@TeamYouTube@YouTube#TBJSTRONG#TBJnumber1
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“I’ve spoken with other channels, no one knows what’s happening,” said Christopher. “No one has any facts, including myself. No other channels know how to prevent this. They’re scared, they’re deleting videos saying ‘maybe these are ones that YouTube won’t like.’ They’re afraid to go live.” He added that even after he received an email saying his appeal was granted and channel reinstated, he wasn’t given any explanation for why the initial deletion occurred.
Gambling YouTubers have taken to group chats, Twitter, and private messaging over the past several days, trying in vain to figure out why their channels are suddenly being targeted. “What I find awkward is no one is 💯 sure what’s going on. Everyone is just speculating,” one user wrote on a forum thread discussing the issue. “Also I don’t get how hard it is to contact anyone from YouTube it’s like their friggin invisible.”
Kim Hultman, a Swedish YouTuber who runs the gambling channel LetsGiveitaspinTV said that he was mid-livestream when he found out YouTube shut down his channel.
“I checked my channel and it was gone. YouTube had shut it down completely. No notice,” he said. “I appealed and said I’ve been doing this over two years, I don’t understand why you’d decide to shut me down right now. They sent another generic mail saying we reviewed your appeal.”
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“This is my full-time job,” he added. “You spend so many years to build it up and they can just erase it with one button.”
Since the first wave of bans, YouTubers said that they’ve felt a familiar wave of panic, knowing that they could be next. Though many attempt to diversify, YouTube’s platform is unique and many creators have been unsuccessful in their efforts to build audiences on other platforms to a similar scale.
“You need something like YouTube to help people find your channel,” Raja, who runs the YouTube gambling channel Raja Slots said during a livestream shortly after his channel was deleted, then reinstated earlier this week. “We have explored other options, but those other platforms aren’t going to help grow a channel.”
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Still no reply about @YouTube from @TeamYouTube , it's a shame they decide to shut an entire section and keep us in the dark.
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— LetsGiveItASpin (@LetsGiveItASpin) June 1, 2018Christopher said that he hopes YouTube will soon realize the effect that even the smallest platform or policy changes can have on creators like him.
“I just hope that YouTube comes through,” he said. “I just hope that they will open a dialogue with me ... I made them a ton of money over the past few years. For them to just close up shop with zero way of communication is a slap in the face.”